Marketing Campaigns of the Past Decade: The Good, the Bad and the Ugly
The past ten years have been a memorable decade in advertising, with too many to name. Some have been political, brave or emotional. Others bizarre and funny and some were offensive, insensitive and badly timed. Here are a few of the good, bad and ugly marketing campaigns of the past decade: The good: Old Spice’s “Man Your Man Could Smell Like” For years associated with old men and long declining in popularity, this campaign was seen as a way to reinvent Old Spice and popularise it with a new generation. The idea for this was born out of research that showed women make the majority of body wash purchases many men were simply using their girlfriend’s body wash. In a last-ditch attempt to rescue the brand Weiden & Kennedy designed a series of ads that would appeal to these women without alienating men; from this “The man your man could smell like” was born. The quirky, fun nature of the ads cemented ‘old spice guy’s’ pop culture status and has ma...