Marketing Insights

The spread of Covid-19 around the globe has forced people to think creatively to encourage the public to stay inside, wash their hands and help the vulnerable. With newfound levels of boredom and free time have got many creative people at the drawing board coming up with new and interesting ways to spread these messages.   Whilst most of these will likely not see the light of day, they’re an interesting and innovative take on spreading the message to stay at home. #StayingInn Olivia Downing and Sophie Stevens, two advertising executives, set up The Staying Inn – a virtual pub to allow people to enjoy a pint and a packet of crisps from the comfort of their homes during lockdown. As part of a collaboration between One Minute Briefs and The Staying Inn, creatives were asked to spread the word and encourage people to help slow the spread of the virus. 100s of people responded with their sketches, videos, designs and gifs, here are a few of the best: Guiness: Stay at hom...

It’s easy to assume that one approach to marketing fits all consumers, however there are differences in the way generations were raised, live and like their products to be marketed. From the traditional Baby Boomers to tech-savvy Gen Z, there are major contrasts in everything from use of technology to political and social opinions.  Here's an overview of the different generations and some of the best marketing techniques for each: Baby Boomers: Born 1946-64 The generation who still signs off at the end of a text, Baby Boomers were born in the post-war period and are traditional but adapting to new technologies. Boomers are still the largest generation by number and are retired/close to retiring, making them on average, the most affluent generation and the group that spends the most in-store. Their younger counterparts have helped them embrace new technology such as social media. They still spend far more time on computers than mobile devices and are largely limited...

Although remote working has been increasing in popularity since the advent of the internet, no one could have predicted just how many of us would be forced into working from home over he past few weeks.  Adjusting to this new lifestyle can be tough for anyone who’s used to sitting beside their colleagues. So here are a few of the best tools to keep you working like normal: For communicating Slack Slack is an online communication tool perfect for remote working. The main difference between it and other similar services is the ability to create ‘channels’ for each team/ department. It allows for voice and video chat and has built-in file sharing capabilities. The idea behind this is to replace almost all internal emails, it’s easier, simpler and more efficient. Staff can enter and leave channels when needed to avoid being trapped in long email chains. Slack can also serve as a virtual breakroom, with a hub where team members can get together for professiona...

Ever since people have had something to sell, we’ve been marketing. But a lot has changed in terms of products, people and marketing methods over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace,  marketers have had to change their game . Here are some of the major milestones in the world of marketing: First Evidence of Advertisements Although advertising may be thought of as a relatively modern invention, it has been about for much longer. Archaeologists have found evidence of ancient posters and inscriptions dating back as far as 3000 BC. Egyptians used papyrus and stone carvings to spread messages, often these messages were offering a reward in return for missing persons or religious and political propaganda. Although unrecognisable by today’s standards, this was the beginning of the long journey to get to our modern marketing. First branding Now we can easily recognise something by reading the label but in t...

The past ten years have been a memorable decade in advertising, with too many to name. Some have been political, brave or emotional. Others bizarre and funny and some were offensive, insensitive and badly timed. Here are a few of the good, bad and ugly marketing campaigns of the past decade:  The good:  Old Spice’s “Man Your Man Could Smell Like” For years associated with old men and long declining in popularity, this campaign was seen as a way to reinvent Old Spice and popularise it with a new generation. The idea for this was born out of research that showed women make the majority of body wash purchases many men were simply using their girlfriend’s body wash. In a last-ditch attempt to rescue the brand Weiden & Kennedy designed a series of ads that would appeal to these women without alienating men; from this “The man your man could smell like” was born. The quirky, fun nature of the ads cemented ‘old spice guy’s’ pop culture status and has ma...