Best Stay-at-home Ads

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The spread of Covid-19 around the globe has forced people to think creatively to encourage the public to stay inside, wash their hands and help the vulnerable. With newfound levels of boredom and free time have got many creative people at the drawing board coming up with new and interesting ways to spread these messages.  

Whilst most of these will likely not see the light of day, they’re an interesting and innovative take on spreading the message to stay at home.

#StayingInn

Olivia Downing and Sophie Stevens, two advertising executives, set up The Staying Inn – a virtual pub to allow people to enjoy a pint and a packet of crisps from the comfort of their homes during lockdown. As part of a collaboration between One Minute Briefs and The Staying Inn, creatives were asked to spread the word and encourage people to help slow the spread of the virus.

100s of people responded with their sketches, videos, designs and gifs, here are a few of the best:

Guiness: Stay at home

Dublin-based freelance copywriter Luke O’Reilly won the competition and definitely won over the crowd with his simple take on a traditional Guinness ad. Praised for its simplicity, the design cleverly uses the negative-space outline of a pint glass and tops it with a sofa and the phrase ‘Stay at home’ at the bottom. Guinness even gave it the credit it's due by sharing it on their official Instagram page.

Extra garlic


Pub Sprawl 


Spoiler Billboards


This innovative approach to stay-at-home advertising is the brainchild of creative duo Brave. The concept seeks to curb the spread of the pandemic by using the threat of spoilers from trending Netflix shows to prevent people from being tempted to socialise and instead to stay in and binge watch instead.

 Although I can't see Netflix getting behind this inventively cruel campaign any time soon, it's an interesting concept.

Travel Posters 

The idea of jetting off on holidays, golden beaches and exotic landscapes now seem like a thing of the past. With this in mind, California artist Jennifer Baer put her own spin on some vintage-style travel posters. 

 They encourage people to take a trip to their bathroom, to surf their own couch or visit a houseplant. 
Her underlying message? "Stay the F* home" 

War on Covid-19

Another twist on vintage advertising, instead this time using some wartime propaganda. London-based creative James Hodson and Jason Keet designed these "Your Country Needs You" inspired posters to get people to stay at home.
They have used some of the most famous phrases and reworked them for the current crisis, such as "Loose purses cost nurses".

Avoid face-touching

While coming up with up an idea in response to another challenge from One Minute Briefs to stop people from touching their faces, Char Burke came up with this message.
Altering the 'Sensitive Content' warnings typically seen on social media and news sites, her work instead cautions of 'Sensory Content' and relays the risks associated with hand-to-face contact.

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