Why Your Company Needs SEO

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SEO (Search engine optimisation) can be one of the most powerful tools in your arsenal as a marketer, at the same time it is one of the most underutilised and misunderstood aspects of digital marketing.

For anyone reading who is completely unfamiliar with the concept, SEO is the process of increasing the quantity and quality of traffic to your website through organic search engine results. This is done by enhancing  series of factors including mobile friendliness, fonts, content and more. Basically, it is optimising your website to make it appear higher on search engine results and as a result bring you a greater number of relevant visitors. 

Here are 10 reasons that hope to outline why this is important for your business regardless of size:

1. Increases Organic Search Traffic

The organic search results are simply the results on google that are not the paid ads that appear on the top of your results. These organic results are the top source of website traffic for your business. By completing a few simple changes you can make a huge difference in getting potential customers to engage with your website. 

2. SEO is Measurable

SEO is quantifiable and measurable, both in terms of actually measuring your optimisation and seeing the results of it. Unlike many marketing methods, Search Engine Optimisation is easily measured using free tools, these will tell you what is good and bad about your site and give it an overall score. Once the site has been optimised, the improvement can be seen through the use of analytics.

3. Building Trust

Part of SEO is to establish a trustworthy site through particular elements. These help improve the standing of your site in organic searches. There is a direct correlation between this and the perception of your business. A website that is top of the results is likely to be seen as a large, trustworthy company that has been used by many others. If your page appears at the bottom of the second page it might be assumed that is new or les widely used.

4. Better User Experience

A large part of reaching maximum visibility is a streamlined and effective user experience. Google’s algorithms factor in the ease of use when providing results. If a customer struggles to find what they need in a page it’ll likely result in them moving on to another page. This is particularly important now that google often includes information directly on the search engine results page.

5. Cheap and easy

Yes it does costs money but you have to spend some to make some, right? Compared to many other marketing techniques, SEO provides a much larger ROI (that’s return on investment). It is relatively cheap and can be completed relatively quickly. A website is now the frontline for many business, consumers doing research will see your website and use it to evaluate a business. By investing in SEO you are making a business investment that will benefit you for years to come.

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