Marketing Insights

The spread of Covid-19 around the globe has forced people to think creatively to encourage the public to stay inside, wash their hands and help the vulnerable. With newfound levels of boredom and free time have got many creative people at the drawing board coming up with new and interesting ways to spread these messages.   Whilst most of these will likely not see the light of day, they’re an interesting and innovative take on spreading the message to stay at home. #StayingInn Olivia Downing and Sophie Stevens, two advertising executives, set up The Staying Inn – a virtual pub to allow people to enjoy a pint and a packet of crisps from the comfort of their homes during lockdown. As part of a collaboration between One Minute Briefs and The Staying Inn, creatives were asked to spread the word and encourage people to help slow the spread of the virus. 100s of people responded with their sketches, videos, designs and gifs, here are a few of the best: Guiness: Stay at hom...

It’s easy to assume that one approach to marketing fits all consumers, however there are differences in the way generations were raised, live and like their products to be marketed. From the traditional Baby Boomers to tech-savvy Gen Z, there are major contrasts in everything from use of technology to political and social opinions.  Here's an overview of the different generations and some of the best marketing techniques for each: Baby Boomers: Born 1946-64 The generation who still signs off at the end of a text, Baby Boomers were born in the post-war period and are traditional but adapting to new technologies. Boomers are still the largest generation by number and are retired/close to retiring, making them on average, the most affluent generation and the group that spends the most in-store. Their younger counterparts have helped them embrace new technology such as social media. They still spend far more time on computers than mobile devices and are largely limited...