Marketing Insights

Although it may sound like something from a sci-fi movie, Artificial Intelligence is very much becoming a thing of reality. More and more it is being used in many aspects of life and marketing is one area in which the use of AI has advanced in prevalence and sophistication in recent years. Here are a few of the interesting advances in this technology that have occurred over the past few years: Chatbots A chatbot is a program that autonomously conducts conversations either via webchat or audio in a convincing way. Originally coined in 1994, chatbots have become increasingly complex and convincing. They are a very useful tool for many businesses who would struggle otherwise to answer large volume of enquiries. These have become popular in a wide range of areas from social media to healthcare. Although they can be handy, they aren’t perfect, in fact far from it at times. In 2016 Microsoft released a self-learning chatbot on Twitter, it began posting racist and antisemitic...

SEO (Search engine optimisation) can be one of the most powerful tools in your arsenal as a marketer, at the same time it is one of the most underutilised and misunderstood aspects of digital marketing. For anyone reading who is completely unfamiliar with the concept, SEO is the process of increasing the  quantity  and  quality  of traffic to your website through  organic search engine results . This is done by enhancing  series of factors including mobile friendliness, fonts, content and more. Basically, it is optimising your website to make it appear higher on search engine results and as a result bring you a greater number of relevant visitors.  Here are 10 reasons that hope to outline why this is important for your business regardless of size: 1. Increases Organic Search Traffic The organic search results are simply the results on google that are not the paid ads that appear on the top of your results. These organic results are the t...

Hi there, my name is Tom, I am a second year Marketing student in Ulster University , Belfast. I have a passion for all things marketing and am starting this blog to publish content on some marketing areas that interest me most. Marketing has a broad range but i'm particularly interested in innovative areas of marketing. Some pieces will be informative, some research based and some simply general interest. I hope you find these pieces as interesting as I do and if you have any comments or suggestions feel free to let me know. I will try to update as much as possible although I wont promise anything !